CBW

The work shown highlights my key responsibilities and standout projects from my three years at Craft Beverage Warehouse, a B2B startup specializing in direct-to-can digital printing for small-batch beverage brands. As the company’s first hire, I took on a wide range of roles—from customer experience and production to artwork management. Over time, my focus shifted to full-time brand development, marketing design, and custom client artwork.

PUBLICATION ADVERTISEMENTS

To reach our target market—primarily men aged 30–50 in the beverage industry—we focused on trade publications that spoke directly to producers rather than consumers. Key placements included The New Brewer and digital platforms like The Froth, along with regional press releases through local newspapers and broadcast media.

One of our most effective marketing tools was a sample box mailed directly to breweries, featuring pre-designed printed cans that showcased our capabilities. Unlike cold calls or email outreach, the box placed our product directly in front of decision-makers—often the owners—making a stronger, more tangible impression. Each can demonstrated a specific feature, accompanied by other materials highlighting our services, pricing, and the environmental benefits of direct-to-can digital printing.

SAMPLE BOXES

BEVERAGE

COMPANY

SAMPLE BOXES

WAREHOUSE SIGNAGE

One of our key branding initiatives involved designing warehouse signage that highlighted the company's values. These visuals reinforced internal culture and boosted morale, while also presenting a strong, cohesive brand identity to visiting clients and investors during tours.