I was hired to develop the branding and packaging design for a new THC-infused seltzer line by Central Waters Brewery in Milwaukee, Wisconsin. The product launched with three distinct flavors, and the client approached us with a clear vision: bold, vibrant designs featuring strong typography and bright color palettes. A key requirement was the use of a signature deep blue, which appears consistently across all three cans. The packaging was produced with a matte finish, allowing the metallic deep blue accents to create a subtle, eye-catching shimmer on the shelf—adding a refined yet energetic presence to the product line.