SmartPlank

I was commissioned by SmartPlank, a high-tech wood flooring company, to design a promotional corrugate sample box. SmartPlank integrates microchip technology into their flooring, allowing customers to monitor and better care for their wood floors. The purpose of the box was to house a variety of flooring samples in different wood types and finishes, while also featuring a pop-up centerpiece that displayed their “strap set”—a layered cutaway that explained the construction and technology behind the product. Beyond being a display tool, the box served as a portable resource for interior designers to present SmartPlank’s innovations to their clients.

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SmartPlank

SmartPlank

COMPANY

PROJECT DESCRIPTION

PROJECT DESCRIPTION

I was commissioned by SmartPlank, a high-tech wood flooring company, to design a promotional corrugate sample box. SmartPlank integrates microchip technology into their flooring, allowing customers to monitor and better care for their wood floors. The purpose of the box was to house a variety of flooring samples in different wood types and finishes, while also featuring a pop-up centerpiece that displayed their “strap set”—a layered cutaway that explained the construction and technology behind the product. Beyond being a display tool, the box served as a portable resource for interior designers to present SmartPlank’s innovations to their clients.

The exterior design was carefully crafted to reflect both the sophistication of SmartPlank’s technology and the natural beauty of their flooring. The box was printed with a sleek matte finish, accented by glossy black embellishments along the sides. This subtle black-on-black contrast created a refined, polished look, balancing modern technology with high-end craftsmanship. The visuals were intentionally minimal yet impactful, reinforcing the premium identity of the brand.

The structural design required a fully custom dieline to accommodate the range of materials inside. A central pop-out was engineered to showcase the strap set, with additional compartments on either side for the flooring samples. Due to its larger size compared to typical sample boxes, the design was split into two pieces: the main box and a connecting corrugate banner that fit securely on top. This modular construction ensured durability, functionality, and an impressive presentation—all while providing SmartPlank with a versatile sales tool.

The structural design required a fully custom dieline to accommodate the range of materials inside. A central pop-out was engineered to showcase the strap set, with additional compartments on either side for the flooring samples. Due to its larger size compared to typical sample boxes, the design was split into two pieces: the main box and a connecting corrugate banner that fit securely on top. This modular construction ensured durability, functionality, and an impressive presentation—all while providing SmartPlank with a versatile sales tool.

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