I was commissioned to develop the visual identity and packaging design for a new beverage brand, including both the beverage cans and 4-pack cartons. This concept was crafted to appeal to a Gen Z audience, drawing inspiration from current design trends within the energy drink category. The final artwork features bold, playful elements that reflect the brand's vibrant personality. To enhance shelf appeal, the printed cans incorporate metallic embellishments on the neck and within the logo, paired with a matte varnish finish for a sleek, premium look.